INSIGHT:
Although Puerto Rico is located at the most active hurricane zone in the world and every year millions of people are threatened by them, there’s a storm before the storm at the grocery stores where panic buying and overstocking leave too many without the opportunity to get essential items.
Although Puerto Rico is located at the most active hurricane zone in the world and every year millions of people are threatened by them, there’s a storm before the storm at the grocery stores where panic buying and overstocking leave too many without the opportunity to get essential items.
IDEA:
In partnership with The National Hurricane Center, SuperMax created a tool called THE EYE TRACKER, a digital platform designed to reduce panic buying and overspending prior to a hurricane that uses the data from the NHC's satellites to recommend the amount of essential supplies you will need based on your household composition. THE EYE TRACKER also innovated in the way we always visualized hurricanes by creating the first ever street view experience of the path zone for people to prepare adequately with all the necessary information.
In partnership with The National Hurricane Center, SuperMax created a tool called THE EYE TRACKER, a digital platform designed to reduce panic buying and overspending prior to a hurricane that uses the data from the NHC's satellites to recommend the amount of essential supplies you will need based on your household composition. THE EYE TRACKER also innovated in the way we always visualized hurricanes by creating the first ever street view experience of the path zone for people to prepare adequately with all the necessary information.
CANNES LIONS
Cannes Lions 2022 /GOLD / MOBILE/ Mobile Technology / ECommerce
Cannes Lions 2022 / BRONZE / CREATIVE COMMERCE / User Experience / Holistic Journey Design
Cannes Lions 2022 / BRONZE / MOBILE / Mobile Websites / Brand-led Mobile Websites
Cannes Lions 2022 / Shortlist / Brand Experience & Activation / Touchpoints &Technology / Use of Website-Microsites
Cannes Lions 2022 / Shortlist /Brand Experience & Activation / Culture & Context /Cultural Insight
Cannes Lions 2022 / Shortlist /Direct /Digital & Social / Use of Digital Platforms
Cannes Lions 2022 / Shortlist /Media / Culture & Context / Local Brand
Cannes Lions 2022 / BRONZE / CREATIVE COMMERCE / User Experience / Holistic Journey Design
Cannes Lions 2022 / BRONZE / MOBILE / Mobile Websites / Brand-led Mobile Websites
Cannes Lions 2022 / Shortlist / Brand Experience & Activation / Touchpoints &Technology / Use of Website-Microsites
Cannes Lions 2022 / Shortlist /Brand Experience & Activation / Culture & Context /Cultural Insight
Cannes Lions 2022 / Shortlist /Direct /Digital & Social / Use of Digital Platforms
Cannes Lions 2022 / Shortlist /Media / Culture & Context / Local Brand
OJO DE IBEROÁMERICA
Gran Ojo DIGITAL & SOCIAL
Gran Ojo DIGITAL & SOCIAL
Ojo de Oro MEJOR IDEA LOCAL PUERTO RICO - THE EYE TRACKER
Ojo de Oro Design / Uso de data
Ojo de Oro Design / Uso de data
Ojo de Oro Design / Experiencia del usuario
Ojo de Oro Media / Plataformas digitales
Ojo de Oro Media / Nuevas tecnologías
Ojo de Oro Creative Data / Tiempo real
Ojo de Oro Innovación / Tecnología
Ojo de Plata Direct / Acciones con uso de data
Ojo de Plata Creative Data / Mejor visualización
Ojo de Plata Creative Data / Investigación e integración de datos
Ojo de Plata Design / Diseño digital
Ojo de Plata Design / Uso de tecnología
Ojo de Plata Design / E-Commerce
Ojo de Plata Eficacia / Marketing promocional
Ojo de Bronce Direct / Uso de plataforma digital
Ojo de Bronce Experiencia / Experiencias y activaciones
EFFIE LATAM 2022
Effi Latam Oro / Software y aplicaciones
Effi Latam Oro / Software y aplicaciones
Effi Latam Oro / Data Driven
Effi Latam Plata / Marketing Estacional
Rafael Reina De La Cruz Ogilvy Chief Creative Officer
Andres Cifuentes De La Cruz Ogilvy Digital Head of Art
Adriana Álvarez De La Cruz Ogilvy Head of Art
Nánel Rodríguez De La Cruz Ogilvy ACD/Innovation
Luis Bedoya De La Cruz Ogilvy Graphic Designer
Marirose Acevedo De La Cruz Ogilvy Media Director
Diego Hernández MySystems Google Maps Developer
Yarelis Pérez De La Cruz Ogilvy Account Director
José Morales De La Cruz Ogilvy Jr. Account Executive
Jessica Apellaniz Ogilvy Mexico Regional Creative Director
Kidany Delgado SuperMax Assistant Marketing Manager
Iván Merced SuperMax Marketing Manager
Andres Cifuentes De La Cruz Ogilvy Digital Head of Art
Adriana Álvarez De La Cruz Ogilvy Head of Art
Nánel Rodríguez De La Cruz Ogilvy ACD/Innovation
Luis Bedoya De La Cruz Ogilvy Graphic Designer
Marirose Acevedo De La Cruz Ogilvy Media Director
Diego Hernández MySystems Google Maps Developer
Yarelis Pérez De La Cruz Ogilvy Account Director
José Morales De La Cruz Ogilvy Jr. Account Executive
Jessica Apellaniz Ogilvy Mexico Regional Creative Director
Kidany Delgado SuperMax Assistant Marketing Manager
Iván Merced SuperMax Marketing Manager
