Digital Sharjah 360 Campaign

The Sharjah Digital Office wanted to release their new smart government app with a bang, so we came up with a campaign that used a catchy, classic tune to tell audiences why Digital Sharjah was the easiest application around.

Creative/Film Director: Mohamed Nader

DOP : maksymenko.ilya 

Digital Copy Director/DOP: Lahcen Amouaj

Photographer: omarehab

Head of Design: Okily

A simply illustrated scene-for-scene layout of the TVC which we would produce for the campaign.

We created several fully dressed sets to represent different demographics and used them for photography and video.

A more direct photographic approach to be used in our OOH and social media imagery.

We also created more direct variations that utilized our scenes with more app-focused content to give audiences walk-through experiences.

Our photography was used to create an OOH campaign that was seen by millions

1. Digital Sharjah Logo

Our main brand element, the Digital Sharjah logo placement should be clear enough to be seen on different OOH sizes

2. A Call To Action (Mono Language Per Artwork)

We‘ll have some EN/AR variations of CTAs to be placed, A mono language will give the benefit of using a larger font without affecting the whole visual.