Freitag is a brand that is committed to circularity. Retour is an extension of Freitag’s initiative to help the world shift toward a circular future. 
A future that involves returning, reusing, repairing, refurbishing 
and recycling existing materials and products for as 

long as possible. The guesthouse experience is about educating people regarding small 

shifts they can make in their lifestyle. Each Retour guesthouse fosters a closed-loop ecosystem that empowers the urban nomad and the surrounding local community to become catalysts for the movement. 

The monogram and word mark express this shift in two different ways — through a cut closed loop and through perspective. 

   

↓    The graphic language of the brand is based upon abstraction and scaling, which is  

      inspired by Freitag's process of bag-making and the cutting of tarps. 

   

↓    Lookbook