Making a myth from a dream - Red Bull Dolomitenmann
since 1988
It was all a dream to begin with – quite literally. Former star skier Werner Grissmann dreamed of the Dolomitenmann in 1988. After waking up, he went to the balcony and recognised that Lienz – his hometown – provided the ideal place to make this dream to reality. He decided there and then to work on fulfilling this dream, and the ‘toughest team contest under the sun’ was thereby born. Today, the Red Bull Dolomitenmann has earned a reputation of being an unofficial World Cup of extreme sports – and a team contest that all four members need to give their all for to succeed.
Client: Red Bull Dolomitenmann
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