Founded by Georgian fashion designer Demna Gvasalia alongside his brother Guram, who presides as CEO overseeing the brand’s business operations, Vetements creates a wide range of menswear and womenswear inspired by everyday fashion and regular people – the brand name itself is literally the French word for “clothing”.
Perhaps one of the most talked-about labels in fashion right now, Vetements is currently based in Zurich, Switzerland.
