BELVITA
At Media.Monks India, we had the opportunity to work for Belvita US to develop 3D assets/motions of their Blueberry range for the TVCs and Socials. We were tasked with creating a hi-quality and photo-realistic renders to go alongside their shoot production.
With a new challenge to art direct such a unique shape of the biscuit to work best for all the aspect ratios and angles for the motion film, the TVC's from the campaign managed to grab a great response from the audience and crossed over 1 Million views on YouTube within a month.
Here are some insights and detailed view of the 3D production we did for the campaign.
At Media.Monks India, we had the opportunity to work for Belvita US to develop 3D assets/motions of their Blueberry range for the TVCs and Socials. We were tasked with creating a hi-quality and photo-realistic renders to go alongside their shoot production.
With a new challenge to art direct such a unique shape of the biscuit to work best for all the aspect ratios and angles for the motion film, the TVC's from the campaign managed to grab a great response from the audience and crossed over 1 Million views on YouTube within a month.
Here are some insights and detailed view of the 3D production we did for the campaign.
The high detailed model and texturing work is the key behind the realistic look of such a complex cookie structure. The manual sculpts with the custom shaders in combination worked best for the desired look in the hi-end renders.
Another interesting part in the production was to create supporting simulations to go with the story line and develop the assets in a way so that they themselves as individuals are strong enough to be a Key Visuals.
Commercials Style frames and links
Thank You
