The Brief
Get more visitors to Åre (a Swedish ski center located just across the boarder between Mid-Norway and Sweden).
The Solution
We based our idea around the concept of missing something so much it breaks your heart. Our target audience was young people between the age of 18 to 30, so we took stereotypical scenes from a break-up which most of us know all too well. The idea is that Åre Ski Center will give you so many lovely memories that it will be nearly impossible for you to get over it.
Payoff translation: "It's hard to forget something that gave you so many precious memories"
A storyboard for a related heart-breaking video was also created. Will be adding this later.
(Photography: Belinda Svensli)
