Ready, steady... cin!
Prepare, cook, eat together! Gestures and conviviality are the focuses of these mini videos made for Endelea. Together we made this little project to showcase their gorgeous reversible placemats! The concept revolves around conviviality and the desire to share the joy of a meal, all through the animation of hands.
Endelea was born in Milan in 2018 with the idea of creating ready-to-wear and accessories in traditional African fabrics with a Made in Italy design.
Today, Endelea is a Benefit Corporation that lives between Italy and Tanzania and is consistent with an approach that focuses on people and creativity, building value for both customers and communities involved in the supply chain.
Today, Endelea is a Benefit Corporation that lives between Italy and Tanzania and is consistent with an approach that focuses on people and creativity, building value for both customers and communities involved in the supply chain.
Endelea believes that the key to change is knowledge, which is why part of the revenues are invested in creating capacity-building trainings and collaborations between Italian and Tanzanian schools and universities. Endelea's dream is to witness the birth of the Tanzanian fashion industry.
A little behind-the-scenes, with my little Milo uninterested in my sketches.
