Joe Burrow | Athlete Brand Identity | 2022
Since entering the League Joe Burrow has been given many names (ex. Joe Brrrr, Joe Sheisty, Joe Cool, or Joey Franchise) My goal was to create a logo fit for a king. The natural connectivity and negative space of the JB9 allowed for some compelling concepts.
The end product is a modern, sharp monogram that embodies the precision, confidence, and leadership the Joe possess. Enjoy!