PLUS DE VIE !
BERDOZ OPTICIAN
360 Campaign
For its 35th anniversary, Berdoz wanted to mark the occasion!
This, by emphasizing simplicity with innovative and original activations, both physical and digital.
So, how to continue to assert its position as a pioneer while expanding its target audience?
With #PlusDeVie of course! Berdoz being a brand that never stops moving, the agency developed a whole 360 device
with a TV spot that defines this state of mind.
The poster also expresses this celebration with lightness and freedom, coupled with a social campaign that is also full of color. All this, without forgetting a BeHappy pack specific to the event and an in-store activation under the sign of play and good humor.
So, don't worry, because it's a party until the end of the year...
