New black chewing gums Dirol for Gen Z.
Who said gum has to be white? Everything changes when the black style comes into game.
With the advent of black chewing gum, everything changes, the boring white and fluffy world passes to the black side of the pumped reality.
Credits
Client: Mondelez International Rus
Agency: Saatchi & Saatchi Russia
Executive Creative Director: Yuriy Polonskiy
Account Director: Maya Tsuguria
Copywriter: Valentina Garunova
Art Director: Evgenia Makarova
Producer: Oksana Severin, Alexey Vasiliev
Account Manager: Olya Tsvetkova
Director / Art Director: Yuri Marsakov
CG Supervisor: Yuri Marsakov
CG TD: Alexey Taratorin, Mikhail Kuznetsov
3D Artists: Yuri Marsakov, Mikhail Kuznetsov, Alexey Korovin, Katya Loginova
Rendering / Compositing: Yuri Marsakov
Music: Loud
2020
