1st Place for Adobe Virtual Product Photography Creative Jam in August 2022
"Cà Phê Lê" by Monika Lê
The coffee branding is inspired by Vietnamese coffee originating in Đà Lạt, also known as the City of Eternal Spring. I solved this challenge by targeting an audience that loves calm and peaceful mornings. The product is set in a morning scene with soft light filling the room as you drink your coffee, in this case "cà phê sữa đá", a popular Vietnamese drink made with drip coffee and sweetened condensed milk. The doorway to the scenic views portrays the feeling of being in Đà Lạt, emotionally compelling you to experience the origins of the coffee. The scene is created to be cozy and comforting, using soft hues of pink, green, and beige. The satin material for the cloth blanket reminded me of the rows of coffee plants in Đà Lạt. The bowl of strawberries is an ode to the tasting notes and the most popular fruit found in the region.
