Although he started in the 2010s uploading to YouTube absurd humour videos about his daily life, Rubius is currently one of the most important influencers and creators of audiovisual entertainment content in the Spanish-speaking world. To get even more out of his popularity, Rubius sells through his online store merchandising derived from his branding.
But in 2020 he relied on Drift Gaming to develop a more complex product than clothes and accessories: two gaming chairs, one of them in a limited edition and both as high-end products.
The marketing strategy would be the same for both products: the creation of product landing pages with a link to an online shop, plus its dissemination through a strategy of organic posts on the main social networks, paid advertising in media and search engines and a press release sent to the specialised gaming media on each chair's launching day.
PRODUCT I
RUBIUS PREMIUM
PRODUCT II
RUBIUS PRO
