Mattel, Inc. is the creator of some of the most iconic toys in history, as well as a company in a perpetual search for new market niches in which to offer its own products or those developed in collaboration with other companies, when a consumer audience eludes their scope.
That is why, after focusing on the gaming niche, Mattel relied on Krom Gaming to develop a collection of gaming peripherals branded with one of its flagship brands: Barbie.
To help pushing the furthest their diffusion, separated marketing applications were developed for both the products individually and together as a collection.
01PRODUCT I
KROM KANDY
01PRODUCT II
KROM KHALI
02PRODUCTS
BARBIE x KROM Collection
