Form/CounterForm
In this project the objective was to explore different types of fonts/letterforms, explore the characteristics of the letterform, and to arrange them in interesting and dynamic ways. The fonts that I worked with are: (stempel garamond lt std roman, bauer bodoni std 1 roman, rockwell std regular, futura std medium, helvetica lt std roman, and platelet).
I imagine this building being a museum and the billboards are an opportunity to show the theme of an exhibit being shown off. Chances are you wouldn't immediately know the composition was made of letterforms, but instead it focuses on the unique characteristics of the letterform.
This scene reminds me of an industrial apartment. As I mentioned above you most likely wouldn't immediately know this image was made of letterforms and it would keep you thinking.
This is the typeface stempel garamond lt std roman. They are nice, however they don't understand humor very well. They also don't really get too annoyed by imperfections.
This is the typeface platelet. They like to be different and is definitely not a sheep in the sense that they follow what everyone is doing. They also have a bubbly personality and laughs a lot.
This is the typeface bauer bodoni std 1 roman. They are very elegant and proper, but they also have a temper and a bad attitude.
This is the typeface rockwell std regular. They are very out there and bold with expression. They also will not hesitate to tell you their emotions and exactly how they feel.
This is the typeface futura std medium. They are very professional and kind as well as calm and collected.
This is the typeface helvetica lt std roman. They always play it safe and has a very structured life.
