The kalkimojis Brand : OYO
We made a film capturing Gen Z bail out behaviour and how the OYO app helps out with it's easy modify feature. Kalki Koechlin, who enjoys commercial as well as sub-culture success, became the face of this campaign.
We wanted to be part of the conversation, when it came to travel plans. So we decided to be on the keyboard itself. Kalkimojis. We promoted Kalkimojis on social and directed the viewer to a free download link. We’re all habituated to use emojis made by the west for the west. For a change, this time we had a local emoji with a celeb we all love, right on our phones.
Cancel. Bail. Replan. Cancel again. There was a kalkimoji for every mood.
Became #3 most used emoji amongst users
Credits
Head of Global Brand: Mayur Hola
Creative Head - Prateek Suri
Art Direction: Rakesh Gupta
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