For Future Entrepreneurs
Toolkit para Empreendedores do Futuro
Promoted by Porto Business School and Porto Digital, Entrepreneurial ACT is a project that aims to implement a program targeting the different stages of the life cycle of an entrepreneurial project; providing people and new companies with skills that allow them to start and consolidate business ideas; promoting new technology-based startups; and preparing them for the new concepts and challenges of their industries.
Taking this as a starting point and keeping in mind the target audience, the goal was to create an impactful and memorable identity taking advantage of color and iconography. The project is divided into four sectors: tools, mindset, info and examples. Based on this, several icons with different gradients were created for each sector. The icons are built on a pixel grid that transpose us to a more technological aesthetic. For the communication of the brand, such as merchandising, we used the colors already defined for the Entrepreneurial Act Project, the pink and purple gradient, colors directly related to innovation and technology.
CLIENT
Associação Porto Digital and Porto Business School
AREA
Branding, Graphic Design, Event Design, Social Media, Merchandising
