Working out at a Virgin Active Club is much more than working out: it's a truly enhanced experience, because of the atmosphere, the curated details, the vibes... a real performance.
That's why, to invite people to join the Virgin Active Clubs before summer, we highlighted how spectacular working out is, in such a breath-taking place (pun intended), by creating a performance of music, slam poetry and choreography, changing instrument and work-outs in each flight.
Films directed by Federico Brugia
We also shot the Virgin Active trainers in very theatrical and expressive images,
for the OOH and digital display campaign.
