AmorePacific partnered with BRC Imagination Arts to redefine the factory tour with “Story Garden” at the AmorePacific Beauty Campus in Osan, Korea. The premiere Korean cosmetics brand, AmorePacific has pioneered the use of Asian Botanicals to create luxurious skincare products, becoming widely known as the “Asian Beauty Creator”.
Created and produced by BRC Imagination Arts, The Story Garden used emotional storytelling to blend exhibits, immersive media, interpretive art installations, and original music, into a one of a kind, uplifting inspiring brand story.
Unlike any factory in the world, visitors enter this sprawling campus through lush botanical gardens populated with contemporary art installations, galleries, and contemplative spaces. From the grand, light filled lobby featuring fine art, visitors enter Story Garden and are immersed in the moving story of AmorePacific’s origins, their rigorous scientific integrity, and deeply-held social values.
