Task: to develop the graphic style and the concept of the packaging with the example of 4 items.
Product: tea, packaged in 100 g.
Name: Black&Green.
Description: Selective tea of high quality. The tea has strong rich flavor and aroma. Tea blended with fruit and flower pieces, an extremely charming composition (in itself). It was important to show the product through a transparent window.
Segment: medium : +
Target audience: women, married, with children. Age from 25 to 45 years old, with an income by an average of 30 000 rubles per person. The TA is 30-40 years old. She is a perfectionist. She can't “simply cook the dinner”, each time she longs to make a «masterpiece», she can't "just buy tea" – each time it has to be something special.
The essence of the brand: stylish and cozy.
Positioning: each package our tea is a stylish addition to your lifestyle. Our tea blends the flavour and aroma of the product with the taste and style of its design. This tea will give you the warmth of the sun, the
memories of pleasant moments of your life, faraway journeys, the feeling of joy and a smile on your face.
A visual image of our brand creates a feeling of lightness, positive emotions and good mood. This is a truly stylish European product that stands out against others.
Restrictions: there must not be any distinguishing features of the manufacturing country, there shall not be any national motive.
What is done:
1. graphic style
2. packaging concept with the example of 4 items
(Emperor Tea, green powder, green strawberry with cream, Assam)
The work was done for Design Depot Studio, but was not accepted by the customer.
AWARD: the short-list of FAKESTIVAL (Russia)
Publication
Publication
