Van Meter Inc. | Wire Spool Ads
About
Shortly after partnering with Southwire, Van Meter wanted to promote this partnership (and Southwire products) on customer job sites. My team, in conjunction with the contractor sales team, came up with the idea to advertise on the wire spools themselves. The product placements would be made of a durable, all-weather material that could adhere to the sides of the wire spools. I was able to take the lead on this project, creating the varying designs. I also worked closely with our print vendor to determine the best material and sizes for the wire spools.
