Jan & Niki's profile

Audi – "Oh Deer!"

 
For more than 40 years, Audi has stood for Vorsprung durch Technik.
Technology like Audi pre sense plus. A system that detects hazards in good time and makes driving safer.

At international airports we demonstrated the advantage of this intelligent feature. And let our target group experience for themselves how easily they overlook even obvious hazards. Thus we installed billboards at the end of conveyor belts. The visual: two overlayed headlines with different degrees of blur.

A fascinating effect for which we used a physical phenomenon called accommodation to actively manipulate the eyes’ focus. And all that with a normal billboard and a simple black on white print.
 
DETECT IN TIME WHAT WOULD LATER BECOME HAZARDOUS.
With the Audi pre sense plus hazard detection system.
 
 
 
Audi – "Oh Deer!"
Published:

Audi – "Oh Deer!"

Credits (excerpt): Advertising Agency: thjnk hamburg, Germany Executive Creative Director: Armin Jochum Creative Directors: Gerrit Zinke, Tobias Read More

Published: