In this project, we explored some of the most popular typefaces to learn more about the form of type and to gain an appreciation for the role type plays in the world of design. In playing with individual units of these typefaces, we had the opportunity to observe the unique characteristics of the letterforms and to establish "personalities" for each.
Baur Bodoni is both fun and functional. The classic simplicity of the text makes it recognizable, while the little flourishes and serifs give it unique personality. As demonstrated above, the beautiful curves give it a stylish flare.
Stempel Garamond has a prestigious and formal look to it. It almost even exudes the appearance of higher education. It is elegant and traditional, embracing the beauty of the classic letterforms of the days of the printing press.
Like some of the other more traditional looking typefaces, Rockwell uses the serifs to take on the classic look. Unlike the other traditional typefaces, it also embraces the fun and casual side of life. The contrast between the angles of the serifs with the curves of this letter is an example of the way this typeface gives visual interest.
Platelet is a beautiful balance of the clean lines of modern type, and the expressiveness of ancient letterforms. When I look at this typeface, I think of the curves and boldness of hieroglyphs or the Greek alphabet. At the same time, there is a modern simplicity that can be seen.
Futura, as its name implies, is a very modern font. Clean lines and sharp angles are the hallmark of this typeface. When I look at this font, I think of science, math, equations, and progress.
Helvetica is straightforward and to the point. It doesn't bother with fancy serifs and curvy forms, instead focusing on all that is practical. Designers like to utilize this font for its simplicity and readability.
