The aim of this design exploration was to discover and highlight the distinguishing letterform features of six fonts, then arrange them into dynamic independently compelling compositions. To finish, the fonts were personified based on their visual connotations in brief descriptions.
meet Bauer Bodoni, fanciful and a little pretentious but still hard not to love
meet Stempel Garamond, she thinks she's better than you, she might be right
meet Rockwell Std, they spend their free time listening to classic rock while playing tetris
meet Futura, a stem major who plays the electric guitar
meet Helvetica, don't be mislead by their ordinary appearance, they excel in every field
meet Platelet, a sci-fi nerd who isn't afraid to be different
mockup of Stempel Garamond and Bauer Bodoni designs
