LALA BERLIN
CELEBRATING DIFFERENCES
A champion of diversity, lala Berlin sees style through an inclusive, international lens. To help drive the Berlin-based fashion brand's online business, we developed a state-of-the-art shopping experience inspired by their uncompromised, high-quality aesthetic.
YEAR
2021
2021
INDUSTRY
Fashion
SERVICES
E-Commerce
APPROACH
Taking a hands-on approach, we visited lala’s brick-and-mortar store and spoke to their customers to understand what makes them tick – both on an emotional and a practical level.
SOLUTION
We landed on an elevated but easy-to-use ecommerce site, complete with a sleek, distinct design direction.
A MODERN VISUAL LANGUAGE
To appeal to younger audiences, we updated the client’s branding and optimised their entire visual language for digital-first formats.
AN ASPIRATIONAL SHOPPING DESTINATION
We leveraged our in-depth research to develop a sleek and sophisticated shopping experience, which caters to both higher conversion and the client’s brand image.
STATE-OF-THE-ART ECOMMERCE
Using Shopify’s platform, we built a fast, frictionless online shop geared towards improving vital metrics across the board.
Within the first year of the client’s website relaunch, lala increased their conversion rate by 25%, and their revenue by 15%.
