Branding and packaging of traditional pasta
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Grazie Mille is a (fictional) brand of traditional pasta created in 1795. She wanted to modernize her visual identity in order to make their brand image impactful.
A simple and typographical logo, accompanied by graphic elements reminiscent of Italy, and its raw materials. In terms of packaging, we have chosen to use several colours depending on the type of pasta.
Various icons have been created to highlight the characteristics of each pasta, which have been illustrated and integrated into the packaging. To reinforce the uniqueness of the different pasta, a cutting form was designed for each of them.
