USTMAX Visual Identity
PROJECT OVERVIEW
USTMAX Center, a micro-campus of the University of St. Thomas, extends the university’s mission and education programs into Montgomery County. Offering diverse online programs, including technology and cybersecurity degrees, certificates, and graduate programs, USTMAX provides onsite support for students and serves as a location to engage with the community by providing arts and cultural events, information sessions, continuing education opportunities and more. Beyond online degrees, USTMAX enriches the community through arts events, information sessions, and continuing education opportunities.
GOALS
1. Redefine USTMAX's visual identity to establish a distinctive and harmonious brand presence.
2. Create a visual language inspired by the innovative spirit of St. Maximilian Kolbe, the patron saint of innovation.
3. Develop a logo that communicates USTMAX's progressive spirit, simplicity, sophistication, and modernity.
DESIGN APPROACH
We crafted a visual identity that not only differentiates USTMAX from its parent brand but also aligns with the institution's mission and values. Drawing inspiration from St. Maximilian Kolbe, we aimed to infuse the brand with a sense of innovation, emphasizing simplicity for a modern and sophisticated feel.
The design approach centered on distilling the essence of USTMAX's identity into a clean and simple logo. To communicate innovation and sophistication, the traditional elements of the UST crest were streamlined, creating a more modern and visually impactful mark.
The USTMAX brand was brought to life through impactful signage and a carefully designed brick-and-mortar storefront. This process included selecting finishes, coordinating flooring colors, curating furniture, and conceptualizing interior signage. The goal was to create a seamless, visually appealing environment that reflects the brand identity established.
