VFSM. The Spirit of Olympism and Traditions
Rebranding Concept 2022
Rebranding Concept 2022
Client
VFSM is the federation of Sport Mixfighting, a new form of mixed martial arts.
Purpose
To create a modern image and attract people of all ages to the competition.
Challenge
Find an image that reflects the national spirit and essence of mixed martial arts;
Find an image that reflects the national spirit and essence of mixed martial arts;
Not to use state symbols.
WFSM is a type of mixed martial arts in which the spirit of Olympism and the traditions of fair fighting are strong. We create clubs, tournaments, competitions where you can express yourself, feel a sense of belonging to the country and the support of people. We train athletes who know how to fight, respect their opponents, analyse fights and draw conclusions.
Brand Mission
To cultivate the traditions of fair fighting, patriotic and Olympic spirit. To make mixed martial arts an independent sport in Russia and the world.
Brand Mission
To cultivate the traditions of fair fighting, patriotic and Olympic spirit. To make mixed martial arts an independent sport in Russia and the world.
Idea
To reflect confidence, militancy and courage through clear geometric shapes based on traditional Slavic runic ornaments and amulets.
Logo
Logo
It is a symbol of nobility and strength, agility and resilience, acrobatics and spectacle, inspired by the heritage and culture of two warlike snow leopards.
Typography
The character of the accent font reveals the image, the idea of runes and ornamentation. The monolinear and geometric character connects the font with the logo. Quatrotone from Letterhead Studio is used as the accent font.
Typography
The character of the accent font reveals the image, the idea of runes and ornamentation. The monolinear and geometric character connects the font with the logo. Quatrotone from Letterhead Studio is used as the accent font.
