Youtube Brand Standards

Behance.net
Youtube Brand Standards

The YouTube brand team developed an ambitious evolution of the company's brand standards, and needed to make a statement off the screen—in the real world. We worked with the team to design a statement piece celebrating the brand's new visual language. The resulting book is a love letter to the brand, translating its values into physical form and lending some permanence to the internet's quintessentially ephemeral and digital experience.
Studio: Hybrid Design / Hybrid-Design.com
Executive Creative Direction: Dora Drimalas
Creative Direction: Caleb Kozlowski
Art Direction: Sarah Jean Recht
Design:  Hanna Göransson
Youtube Brand Standards
Published: