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Packaging | Bavaria

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adobe beer beer design Beer Packaging brand identity branding ILLUSTRATION logo package packaging design
CATEGORY. ALCOHOLIC DRINKS       BAVARIA          BRANDING / PACKAGING          2021        PAÏS. COSTA RICA



PURA MALTA - BAVARIA
PACKAGING


We wanted to show that, even though we have a German formula, our flavor and soul are Costa Rican. We show the brand’s distinctive lion over a traditional Costa Rican cart. We also used elements that gave us more premiumness and distinction in the category, like our master brewer’s signature. We also showed the best way to enjoy our product and the bitterness of our hops. All of this resulting in a line of products with a positioning that connected with beer lovers in a clear way.





adobe beer beer design Beer Packaging brand identity branding ILLUSTRATION logo package packaging design



PURA MALTA - BAVARIA
DISEÑO DE EMPAQUE


QuerĂ­amos mostrar que a pesar de tener una nueva fĂłrmula alemana, nuestro sabor y alma son costarricenses. Mostramos en el escudo al distintivo leĂłn de la marca, sobre una carreta tĂ­pica de Costa Rica. TambiĂ©n utilizamos elementos que nos dieron mayor premiumness y distinciĂłn en la categorĂ­a, como la firma de nuestro maestro cervecero. TambiĂ©n ilustramos la mejor manera de consumir nuestro producto y el amargor del lĂșpulo. Todo esto resultando en una lĂ­nea de producto con un posicionamiento que conectaba de una forma clara con los amantes de la cerveza. Renders por Jotabequ CR.




adobe beer beer design Beer Packaging brand identity branding ILLUSTRATION logo package packaging design
adobe beer beer design Beer Packaging brand identity branding ILLUSTRATION logo package packaging design
adobe beer beer design Beer Packaging brand identity branding ILLUSTRATION logo package packaging design
Packaging | Bavaria
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