We created the name, identity and packaging of the new national brand of Super Foods with a fresh, natural and
modern concept.
STRATEGY
Branding
Brand name creation
Logo and identity design
Identity and brand manuals
Brand assets design
Print advertising design
Brand Identity
Naming
Inspired by the word “nutritious” –”nutritivo” in spanish–the main characteristic of the products, we created an abstract and modern proposal for the brand name. “Tyva” unites modernity and simplicity in a name that can be easily adapted to a constantly evolving market always in search of natural products.
Branding
We took as the main concept the process of growing nuts. We created a modern but abstract icon, which through its straight and curved lines represents each element that is needed for the process (sun, earth and fruit/plant), all of this within a circle to elude a seed, which is the usable part of this type of product. The color palette is related to the different shades of the variety of nuts, which also convey confidence, quality and freshness.
PROJECT CREDITS
Naming
Francisco Garza
Cesar Carranza
Branding
Mariana Ortega
Denise Ornelas
Diego Carrión
Art Direction
Elizabeth Contreras
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Done by kiwis 🐥 with ⚡️
Thank you for your appreciation ❤️