Leśniakówka – The Story Behind the Door
Leśniakówka is an agritourism center located close to Cracow. It is a place that allows you to escape from the everyday hustle and bustle of the city, ensuring relaxation in the bosom of nature. Guests of the resort spend their time in cottages with a long history, and each of them is a unique element of this place. The most important of these buildings are: Stara Wozownia, Dom pod Lasem, Apartament nad Galerią. Leśniakówka is a meeting place – you can take part in art workshops and yoga classes here.
The original logo referred to the door of the main building in Leśniakówka, which is an important symbol of this place. These door has a deep history, related to the family tradition. In order to show the symbiosis and the variety of experiences offered here, the meaning of the logo has been extended and preserved in a form referring to the previous one. The spelling of the word "Leśniakówka" was split into two parts, subtracting the triviality of the name derived from the surname of the owners' family.
One of the elements of the rebranding project is a website design that performs several key functions. First of all, it is a showcase of the place, describing Leśniakówka and it’s vibe. Secondly, it has a booking system that allows you to check available dates, prices, conditions and attractions during your stay. Thirdly, the website includes a section of an online store through which locally made products are sold. Last but not least, there is a subpage of the "Hekatry Sztuki" movement, which is the field of an artistic expression of the owner of the place – Katarzyna Leśniak.
Rebranding & Web Design & Photo Shoot — Leśniakówka — Michał Róg © 2022
Thank You! / Michał Róg ⓒ 2022
The project is a non-commercial concept.
