Delio - e-commerce platform branding

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Delio

Brand design

Delio is an e-commerce grocery delivery service focused on high-quality goods and best customer service & delivery experience. Along with Delio's team we designed a brand identity system which included not only specific typography styles, but also photography art direction and illustration style and later on - the website.

As stated in the brand guidelines, Delio communicates in an authentic, direct style with meaning behind every word. The messaging is to the point and simple. starting with the copywriting and ending with brand visuals.

High-quality e-commerce

delivery service.

Delio is all about quality. Whether it's the delivery itself, the customer service or their brand visuals. This is why the photography style had to be on point. We decided to take a more artistic route to show the high-quality offer through the photos as well.

Typography styles allow

a brand-specific design

direction.

Hand-drawn illustrations

& typography were added

for that warm feeling.

We decided that the brand would benefit from a more warm close-to-heart feeling which we achieved by adding hand drawn pencil illustrations which could have been used on the website, as well as in print.

The same typographic principles were assigned to the illustrations as in photos and overall brand design.