ABOUT
New visual identity proposal for Digital Basement’s media across web and social. Thinking through a creative and breakthrough way of communicating, the challenge was to make something new with a touch of nostalgia. Not only a new social media point of view was created, but new stickers, a photo filter and merchandise were made as well.
_________________________
To be followed, check out the final result of the creative process developed specially for our public.
PROJECT TYPEFACE
PROJECT COLORS
PHOTOGRAPHY
Thinking of a very specific visual unity for photography across our platforms, we opted for the use of stock photography originally taken with film cameras. The main idea here is to utilize photos that matches with the topic in question in a creative and fun way.
Since is not always possible to use stock photography for every theme we want to bring up, we also created a photo filer. This way, our photo collection doesn’t get limited and the photos we take, like the ones from our events, stays in the purpose.
_________________________
SOCIAL MEDIA
INSTAGRAM HIGLIGHTS
PROMO MERCH
