Since 1976, The Body Shop has had a rich history of fair trade, not testing on animals, and giving back to the community. Through this re-positioning of their brand, we are going back to these roots of the company belief. As the tagline Pioneers Welcome suggests, these products are brought to new life as a companion to inspire adventure, trailblaze, and pioneer a new era for beauty products. The new approach is inspired by the story of three people exploring new land and reinventing natural beauty.