Woods Investigations contacted me for a consultation admitting they felt out of touch with current design trends, social media, and networking. Their main goal was simplicity and functionality. My first suggestion was to rename the company "Sound Private Investigations Specialists" to tie the business in with the region. Then, to create a minimalistic branding design with a simplistic logo, an easy color scheme for the client to understand, and premade templates for letterheads, envelopes, folders, business cards, and invoices. I successfully created a minimalistic brand identity for the client that was easy for them to understand and relate to.