The University of Calcutta (informally known as Calcutta University; abbreviated as CU) is a public research university located in Kolkata, West Bengal, India. It has 151 affiliated undergraduate colleges and 16 institutes in Kolkata and nearby areas. It was established on 24 January 1857 and is the oldest multidisciplinary and European-style institution in Asia. Today, the university's jurisdiction is limited to a few districts of West Bengal, but at the time of establishment it had a catchment area, ranging from Lahore to Myanmar. Within India, it is recognized as a "Five-Star University" and accredited an "A" grade by the National Assessment and Accreditation Council (NAAC). The University of Calcutta was awarded the status of "Centre with Potential for Excellence in Particular Area" and "University with potential for excellence" by the University Grants Commission (UGC). more
I worked with Calcutta University (CU) to create posters for three distinct occasions: a debating competition, a cultural event, and a quiz. Making a unique poster that captures the spirit of the occasion and appeals to the target audience—in this case, college students—was a challenge. Since the three events were all very distinct from one another, completely separate colour schemes were chosen for each of them.
Quiz
Intra-departmental quiz tournament was taking place near the release date of "The Batman." So I attempted to include this into the poster in order to increase engagement. As a result, a black-white-red colour scheme was employed. The poster's logo mimics Batman's face. The assignment was to create a poster that incorporated both the Batman and the quiz. This was accomplished through the use of a chess board, question marks, and check boxes.
Cultural Event
Roohani was a cultural event. Dancing, singing, acting, and other forms of entertainment are all part of a cultural event. Calcutta University intended the event to be a place where people could unwind, sing, dance, and have fun. The most difficult challenge was expressing all of these feelings through the poster. This was accomplished by using the moon, stars, clouds, and, most significantly, calming colours.
Debate
The University of Calcutta hosts the Summer Open, an intra-departmental debate tournament, every year. Since it's a summer open, I wanted to make it feel like summer. Bright colours like yellow and red were used as a result. The microphone was a relatively natural choice for the logo because it is a debate tournament. I also wanted to add a touch of Kolkata to the poster. The iconic Kolkata yellow taxi and the Kolkata silhouette were used to achieve this.
