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Abstracting a Font (Hoefler)

Abstracting a Font : From an Artist's Lecture

I rcently completed a small art lecture for painters and designers interested in learning the process of abstract distillation. The attempt was to show the audience how any object can be distilled into a beautiful and simple set of lines and colour no matter how complex the original form. The example below is my style and take on abstracting a particular Serif font into something simple and far more modern than what the serifs suggest. Many designers see serif fonts as dated or classic and this was a method of modernising the type into simple abstraction.
Abstracting a Font (Hoefler)
Published:

Abstracting a Font (Hoefler)

A sample on learning the process of abstract distillation using popular Serif font Hoefler.

Published: