Zone – boulder, crossfit, co. is a sports center located in Vila Nova de Gaia.
It was with great pleasure that we're challenged to conceive the identity and embody this innovative project.
It's a multipurpose space with 360m2 of scalable area for bouldering, with a crossfit area, coworking space, meeting room and workspace café.. For the graphic idealization, we sought the aggressiveness and strength from crossfit, the dynamics of movement and the vibrant colors from bouldering. Giving rise to an impactful, dynamic, and a vibrant graphic language, which were traduced in its branding materials: contents for social media, merchandising, stationary and website.
