Amy Huang's profile

Expo Marker Redesign

Reason for redesigning this product.
Even though Expo markers are the most commonly seen product, (it seems like there’s no special needs to change its packaging) I found it confusing and hard to read what is on the box. Before opening the box, it took me a while to find the quantity of markers on the package. It has probably never been changed for at least a decade ago (no prove of it, based on my memory). It definitely needs a redesign to bring its image to a better quality and function.
For the stocking convenience, all faces have the infographic of the product itself. The new Packaging is redesigned to be cleaner, organized, and cheaper in production cost.
Base on Expo's market is both US and Canada, I kept the tri-lingual packaing but separated it to Eng-Esp and Eng-FR.
Expo Marker Redesign
Published:

Expo Marker Redesign

Student project.

Published: