Three Common Disasters when Migrating your Website
1.DNS – Domain Name System
Your network team knows how DNS works but your web team most likely doesn’t have a clue. It’s no wonder why they are in the dark about it, it has been described as the “yellow pages” of the internet. You might as well be talking about rotary phones.
Common DNS related mistakes during website migrations:
Poor Planning: You accidentally migrate DNS hosting to a new platform provider (and lose all your old DNS records) so now your email stops working and you can’t access your old website.
The Dreaded Overwrite: You migration plan is to overwrite the old site with the new one. You not only lose your chance to revert, you are losing all your old content. You had better hope you got all those “low-priority” pages because they are now gone forever.
Sub Optimal settings: Your TTL was set too high and now, despite “flipping the switch”, your new site isn’t available for hours. And in the event of a botched deployment, switching back “quickly” to the old site is not an option.
2. URLS, Search and Search Engines
Your website is a collection of resources (pages, images, documents), all accessible on the web by Universal Resource Locators or URLs. Everything about navigating and finding content on your website depends on the consistency of these URLs.
Links within your pages and the main navigation point to these URLs
Search engine indexes point back to these URLs
Search engine ranking is dependent on the structure of the URLs
Other websites (“backlinks”) point to these URLs
Digital advertising campaigns link back to these URLs
Other marketing materials, including printed materials, may reference these URLs
Common URL, Search and SEO related mistakes during website migrations:
404 Hell: Redirects for old links aren’t working because it was practically impossible to test with your production domain name prior to deployment. There are a ton of links to your website out there in cyberspace that are now pointing nowhere and while your team plays whack-a-mole trying to fix things, your SEO plummets.
Not-so-hyper Hyperlinks: You go live and links in the production site are now pointing back to your test domain. They’ll “appear” to work, but they are on the wrong domain. The search engine “crawlers” come around and index your site, pointing search traffic to your test domain.
3. Legal Problems
In recent years, we’ve seen some interesting legal challenges with web projects that we never saw coming. Fine print, government regulations and ambulance-chasing has made it to the business of websites. Although not a technical deployment issue, the damages come when you go live and as you can imagine, they can be costly.
