ROVR
Brand design
ROVR is a global stage where music diggers get instant access to unique, handpicked, alternative content, 24 hours a day, 7 days a week. It's a new kind of music platform designed to bridge the gap between a global community of music lovers and all the quality influence they’ve always been looking for.
The idea for the brand identity was built around an idea of a printed music box. The grid, circles and flexible layouts are the core. The logo was a subject to a few corrections, but didn't change from the original design. Additional form of the logo was added, so that it can be used within grid-based flexible layouts.
Typography & color make
the brand stand out.
Strong typography was crucial for the brand. I decided to use a modern gothic font for the main headlines. An important brand message had to be carried out as if it was to be carried on a banner.
Bold in-app
branding experience
A big part of ROVR's brand design was the digital experience. The app is a perfect implementation of the branding with a smooth user experience delivered throughout.
Talk to us about
your brand.
Project credits:
Art Direction & Brand Design / Natalia Żerko
Graphic Design / Bartosz Buszkiewicz & Dawid Sobecki
Product Design / Szymon Michalczyk
3D & Animation / Jacek Janiczak
Art Direction & Brand Design / Natalia Żerko
Graphic Design / Bartosz Buszkiewicz & Dawid Sobecki
Product Design / Szymon Michalczyk
3D & Animation / Jacek Janiczak
