Planet Donuts - Visual Identity
Planet Donuts is a locally owned donut shop based in Kuwait, offering freshly made handcrafted donuts. They came with a vision of creating a vibrant and modern brand that inspires creativity. We crafted a minimal and contemporary logo with a subtle visual play on the letters. The visual language entices you to explore the bright, bold donut inspired planets floating in the sweet abyss of the universe. The inviting colour palette reflects the brands positive outlook and communicates feelings of joy and excitement. The playful lines create orbits of discovery around these 'planets', leading you to a path of sweet discovery.
