Danielle Ng's profile

Over My Dead Body

Danielle Ng
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death loss dying dead book Poetry ink texture publication
People don't talk about death. It makes us feel cold, empty, lost. When we lose a loved one, sometimes it's more than we can take. 
To help people struggling with the death of a loved one, Over My Dead Body is a publication and launch about learning to love and remember, but also let go. This anthology of poetry was fictionally created for Booksactually, under the Math Paper Press.
A publication was created, as well as print collaterals for the launch and a website to pre-order the book.
death loss dying dead book Poetry ink texture publication
The concept for this publication, a collection of poems on death and loss, was a metaphor of death as darkness. Shades and textures of black were created using all sorts of materials such as ink, paint and charcoal. Another metaphor is also present, and it is that of a window. As the book progresses, the book pages become lighter and lighter, and a window is opened, a representation of letting go.
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The 84 pp book has a reverse silkscreened cover, with black ink on greyboard, so every book is different.
It' is also coptic stitched with an open spine for a very raw feel.
death loss dying dead book Poetry ink texture publication
death loss dying dead book Poetry ink texture publication
death loss dying dead book Poetry ink texture publication
death loss dying dead book Poetry ink texture publication
death loss dying dead book Poetry ink texture publication
death loss dying dead book Poetry ink texture publication
death loss dying dead book Poetry ink texture publication
death loss dying dead book Poetry ink texture publication
death loss dying dead book Poetry ink texture publication
death loss dying dead book Poetry ink texture publication
death loss dying dead book Poetry ink texture publication
death loss dying dead book Poetry ink texture publication
death loss dying dead book Poetry ink texture publication
death loss dying dead book Poetry ink texture publication
death loss dying dead book Poetry ink texture publication
death loss dying dead book Poetry ink texture publication
death loss dying dead book Poetry ink texture publication
death loss dying dead book Poetry ink texture publication
death loss dying dead book Poetry ink texture publication
death loss dying dead book Poetry ink texture publication
death loss dying dead book Poetry ink texture publication
The print collaterals to promote the launch consist of posters to be placed outside the bookstore and other places, as well as postcards then can be filled up to RSVP for the launch. The posters act as a voice of people who have lost loved ones, hopefully echoing how people might possibly feel and the postcards have different song lyrics about loss, in this case The Background by Third Eye Blind.
death loss dying dead book Poetry ink texture publication
death loss dying dead book Poetry ink texture publication
death loss dying dead book Poetry ink texture publication
death loss dying dead book Poetry ink texture publication
death loss dying dead book Poetry ink texture publication
The website is one page, with a GIF, rollovers for the Launch and About details and a smooth side scrolling anchor, that brings the user through textures to the shop, where he or she can preorder the book. The shop features a full-screen background that changes, showing different images of the book.
death loss dying dead book Poetry ink texture publication
death loss dying dead book Poetry ink texture publication
death loss dying dead book Poetry ink texture publication
death loss dying dead book Poetry ink texture publication
death loss dying dead book Poetry ink texture publication
Other external deliverables for this project included a CD and development booklet.
Keeping with the concept, they play with the use of a dripping black that "invades" the white space.
death loss dying dead book Poetry ink texture publication
death loss dying dead book Poetry ink texture publication
death loss dying dead book Poetry ink texture publication
death loss dying dead book Poetry ink texture publication
All textures and a lot of the type in the book and posters were created by hand using real mediums, then scanned in and digitalised.
It felt like it made more meaning to create these things from scratch, rather then recreate them digitally. 
death loss dying dead book Poetry ink texture publication
death loss dying dead book Poetry ink texture publication
death loss dying dead book Poetry ink texture publication
death loss dying dead book Poetry ink texture publication
Thanks for looking! 
 
Fistbump,
Dan.
Over My Dead Body
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Danielle Ng's profile

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Danielle Ng's profile
Singapore, Singapore

Over My Dead Body

Over My Dead Body is a project about death and the loss of your loved ones. We've all lost people in our lives, and its one of the hardest things Read More

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Creative Fields

Attribution, Non-commercialAttribution, Non-commercial