Goats and the Metaverse
Brand Strategy, Brand Identity
Goats and the Metaverse is a daily news show hosted by Yossi Hasson, CEO and co-founder of venture studio Metaversal, and Stanley Meytin, founder of the Metaverse Players League (MVP). Combining their shared knowledge, experience, and passion for Web3 and the Metaverse, they launch daily deep dives into NFTS and the latest updates in the Web3 market.
Aimed at seasoned and first-time Web3 investors alike – Goats and the Metaverse offers a fun and informative way to better understand an often unpredictable space.
Still, they faced a few challenges. How could they merge traditional news broadcasting in something unconventional like Web3? And at the same time differentiate themselves from other news shows?
In collaboration with the two founders and show hosts, we worked to build an immersive brand identity that would launch them into Web3 and set them apart as the go-to news platform in the Metaverse. The result included:
• a set of tailored PFP (profile picture) goat characters
• a simple, polished, and multi-layered brand identity – with customisable stickers
• bold yellow and blue backdrops
• a simple, polished, and multi-layered brand identity – with customisable stickers
• bold yellow and blue backdrops
“YouTube news-based channels that are podcasts, especially within the NFT space, have a specific look and feel. We wanted to create something different that would make them stand out”
-Shannon
“Goats only, baby”
- Stanley
Check them out here
“How can we make it feel like people are collecting episodes?”
-Robyn
Read full case study here
