Indira IVF

Indira IVF completed 1 Lakh Successful Cases. 

They wanted to promote the same to spread awareness.

Campaign Route 1: 

Umeed se main hum​​​​​​​

#1 Showcasing the happiness that a new parent feel, when they play with their new born. This visual ingrains hope in couples who are looking to conceive but are not able to achieve it, due to various reasons.

#2 During this phase, Diljit Dosanjh's movie "Honshla Rakh" was being released, so we pitched the client for any potential of collaboration with the movie. 

Campaign Route 1 (revised): 

(Audience was updated to T2 & T3)

Client updated the audience to be mostly T2 & T3, hence the imagery of people was turned in that direction.

#1 Visual helps the aspiring couples to visualise that they can also become parents with the help of Indira IVF, as they have been successful in achieving so many positive results.

#1 Similar Visual as first, just more towards T3, and showing happiness of parents during the pregnancy phase. 

#3 Kiara Advani being brand ambassador of the brand, we used her image showing a couple who just had a kid. 

Campaign Route 2: 

Highlighting the trust that people have with Indira IVF as they have been successful in so many positive results.

#1 The visuals are made dreamy with flowers to accentuate the beauty of the time when a woman is pregnant or an infant sleeping in a cute pose.

#2 The visuals are made dreamy with flowers to accentuate the beauty of the time when a woman is pregnant or an infant sleeping in a cute pose.

#3 The visual contains a physician along side the pregnant woman signifying the trust that women have with Indira IVF's Physicians.

This visual shows how happy a mother is while playing with her new born child who is looking directly towards the audience. This visual also promotes aspirations of the women who want to be mother with only the kid in the focus who is surrounded by cute doodles.