"Les 3 vallées" are a world famous destination because they are quite simply the largest ski area in the world. Varied, different and always intense, there are infinite experiences to enjoy exactly the way you want to. With such a vast range of possibilities stretching out before you, here’s what you need to get your bearings, to find out what’s what, and perhaps even to go somewhere you wouldn’t usually go.

So, we have carried out various projects for them. Insights and e-reputation, Interviews, Workshops with the different economic and tourist actors of the territory in order to redefine the usefulness of this brand for everyone then a new positioning before starting more creative and operational phases. With two basic questions: 

1. What place and what use does this brand have in its relationship to the territory and its resort brands? 

2. How to create a real destination with its own services and tools more than a ski area? 

Here is the result in terms of design and experience.