Mawoki is an apparel brand that sells comfy and casual clothes for men, women and kids. So this is where the name came from.
The Challenge was to create a chilly yet clean feel that's appropriate for the brand.
The solution:
I chose a delicate diverse color palette that reflects on the wanted feel. I made sure It expresses a comfy, delicate feel yet gets the audience excited.
I also made sure to choose a typeface that's unique and appropriate for Mawoki's identity.
Scope of the project:
- Define the brand feel
- Bran Identity
- Illustrations
- Brand guidelines
