BLACK BISON
Pilsner Beer
I had the creative task of creating a brand for beer that would distinguish it from the existing market of luxury, premium, and craft beers.
The idea I brought to life is a masculine and sleek visual identity with a single accent color, combined with bold yet simple typography.
BLACK BISON is a beer suitable for people who appreciate the classics but are seeking something different. It is designed for men who value a good beer, who are not drawn to high-alcohol craft beers, and prefer a more traditional taste.