The Client - As a charity organisation for stray cats, they wanted to start a new account to educate their followers about cat ownership and get to the root of the problem. Their new account is called MONI and they need a new logo. 

Objectives - The goal of the account was to add more fun to the original design to attract more followers. We planned to use pastel colours, orange and blue tones and illustrations to complete the brand identity. 

Solution - For the logo, we chose to complete the logo with a combination of a cute cat face and geometric shapes. We preferred to use orange, white, blue, pink and pastel shades and we prepared an illustration of a cute cat. As a result, we obtained a brand image that is cute, fun, modern and relaxed.